Why Your Next Digital Campaign Should Be On LinkedIn

If you’re in the professional services industry – either as a founder, owner, CEO, or marketing leader – you likely know a thing or two about LinkedIn. The social media platform has been serving up professional self-help, job listings, and career announcements since 2005. But over the last few years, LinkedIn has been using all those promotion notifications, new business ventures, and industry insights to fuel the most accessible and targetable advertising platform on the internet for business-to-business (B2B) service providers.

If you’re asking why you didn’t know this already, well, you’re not alone. LinkedIn has been offering advertising services since its inception, but it wasn’t until 2014 – when the platform acquired a company called Bizo – that the social networking company began to drastically improve its audience targeting technology. In 2018, LinkedIn debuted video advertising capabilities, and things really changed in 2019 when interest-based and lookalike targeting were introduced.

So – what does this all mean?

To put it simply, if you or your company sells a B2B service, digital advertising can be a challenging environment to get a solid return on investment without a large budget and an air-tight strategy. But with LinkedIn Advertising, small to medium-sized companies who want to explore the digital space now have the opportunity to reach people based on their professional characteristics with unmatched precision, vs. traditional social advertising platforms – all without the need for a six-figure monthly budget.

If you'd like to launch your first LinkedIn advertising campaign, reach out to our Co-Founder, Patrick Glace.